{"id":11352,"date":"2021-11-09T18:41:19","date_gmt":"2021-11-09T18:41:19","guid":{"rendered":"https:\/\/kingprmarketing.com\/?p=11352"},"modified":"2022-02-01T19:35:07","modified_gmt":"2022-02-02T01:35:07","slug":"you-need-a-holiday-giving-campaignheres-why","status":"publish","type":"post","link":"https:\/\/kingprmarketing.com\/articles\/you-need-a-holiday-giving-campaignheres-why\/","title":{"rendered":"You Need A Holiday Giving Campaign\u2026Here\u2019s Why"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11352\" class=\"elementor elementor-11352\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a07665e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a07665e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9f92ac\" data-id=\"3f9f92ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2354b9c8 elementor-widget elementor-widget-text-editor\" data-id=\"2354b9c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Giving back to the community \u2013 especially at the holidays \u2013 is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In today\u2019s world, your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an active role in addressing societal issues.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A Holiday Giving campaign gives your company a way to strengthen customer and employee relationships by providing an opportunity to make a difference in the community.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>\u201cCommunity relations is the number one way to organically increase brand awareness and catapult to the top of your industry. Clients want to feel good about who they do business with, employees desire opportunities to give back, and companies benefit when local communities thrive.\u201d \u2013 Justin Langston, Two Men &amp; A Truck<\/em><\/strong><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading --><\/p>\n<h2><strong>Common Concerns About Community Giving<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Many business owners are hesitant to start a community giving campaign. Here are a few of the most common concerns I hear from my clients:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>It costs too much<\/li>\n<li>I don\u2019t have the time<\/li>\n<li>It\u2019s a feel good campaign \u2013 it won\u2019t drive business<\/li>\n<li>It will impact production by taking people away from their jobs<\/li>\n<li>I\u2019ve never tried it, so I don\u2019t know where to start<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>\u201cIf businesses knew how much getting involved in the community could return in profit and reputation, more would use it as a solid marketing strategy. Consumers want to know what you stand for. They decide, with their dollars, whether to stand with you or not.\u201d \u2013 Clarence Fisher, Tulsa Internet Marketing<\/em><\/strong><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading --><\/p>\n<h2><strong>The Positive Impact of Community Giving<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Here are a few reasons why community giving is an important tool to help grow your business:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>78% of Americans believe companies must do more than just make money; they must positively impact society as well.\u00a0Source:\u00a0<strong>2018 Cone\/Porter Novelli Purpose Study<\/strong><\/li>\n<li>74% of employees say their job is more fulfilling when given the opportunity to make a positive impact at work. Source: Research from Cone Communication<\/li>\n<li>Turnover dropped by 57% in employee groups most deeply connected to their companies\u2019 giving and volunteering efforts.\u00a0Source:\u00a0<strong>2018\u00a0Benevity Engagement Study<\/strong><\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>\u201cNow more than ever, employees, especially millennials, require a strong community relations strategy to feel engaged and fulfilled with an organization. The strategy does not have to be overly complex, but just enough to meet the employee\u2019s needs.\u201d \u2013 Kristi Spaethe, The People Perspective<\/em><\/strong><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading --><\/p>\n<h2><strong>Ready To Get Started?<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>To get started building a Holiday Giving campaign for your company, follow these steps:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Step 1: Establish A Giving Focus<\/strong>\n<ul>\n<li>Determine which cause(s) to support through the Holiday Giving campaign and why you are supporting that cause.<\/li>\n<li>Define how you will support that cause \u2013 fundraising, volunteerism, customer engagement, etc.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Step 2: Create Holiday Giving Strategy<\/strong>\n<ul>\n<li>Create an action plan<\/li>\n<li>Implement the campaign<\/li>\n<\/ul>\n<\/li>\n<li><strong>Step 3: Integrate with Brand Management<\/strong>\n<ul>\n<li>Create a communication plan to tell the story \u2013 both internally &amp; externally<\/li>\n<\/ul>\n<\/li>\n<li><strong>Step 4: Plan Your Next Community Giving Activity<\/strong>\n<ul>\n<li>Don\u2019t wait for next year! Integrate community relations all year long to build your brand and engage your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2>Want some help?<\/h2>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>With more than 20 years of experience in community relations, branding, and communications, King PR and Marketing has the tools and knowledge to create a custom community relations strategy to meet your company\u2019s needs. To learn more, visit www.KingPrMarketing.com or call (918) 731-3339.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":537} --><!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Giving back to the community \u2013 especially at the holidays \u2013 is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand. In today\u2019s world, your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11352"}],"collection":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/comments?post=11352"}],"version-history":[{"count":1,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11352\/revisions"}],"predecessor-version":[{"id":12092,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11352\/revisions\/12092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media\/11353"}],"wp:attachment":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media?parent=11352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/categories?post=11352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/tags?post=11352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}