{"id":11368,"date":"2021-11-16T09:34:00","date_gmt":"2021-11-16T09:34:00","guid":{"rendered":"https:\/\/kingprmarketing.com\/?p=11368"},"modified":"2022-02-01T19:34:41","modified_gmt":"2022-02-02T01:34:41","slug":"episode-1-discovering-the-five-keys","status":"publish","type":"post","link":"https:\/\/kingprmarketing.com\/podcast\/episode-1-discovering-the-five-keys\/","title":{"rendered":"Episode 1 \u2013 Discovering The Five Keys"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11368\" class=\"elementor elementor-11368\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-63f3491d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f3491d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-624a2098\" data-id=\"624a2098\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95cf4e8 elementor-widget elementor-widget-text-editor\" data-id=\"95cf4e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #2e4a67;\">This is the first episode with Elizabeth King. Elizabeth gives you you a glimpse into her story and the five keys to unlocking the power of your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3202908 elementor-widget elementor-widget-html\" data-id=\"3202908\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"buzzsprout-player-1418686\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/452722\/1418686-discovering-the-five-keys.js?container_id=buzzsprout-player-1418686&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2666902a elementor-widget elementor-widget-text-editor\" data-id=\"2666902a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<h3><span style=\"color: #2e4a67;\"><strong>Transcript:<\/strong><\/span><\/h3>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:heading --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">Welcome to The Five Keys, Unlocking the Power of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m Elizabeth King and I\u2019m going to be your guide on this journey.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">My name is Elizabeth King and I want to welcome you to my very first podcast, calling it The Five Keys, Unlocking the Power of Your Brand. I am here today with a few of my friends who were asking me how did I get started in this and why am I doing a podcast, which is nuts. And for that matter, why am I an entrepreneur, which seems even crazier to me. But before I get into all of that story, let me tell you a little bit about me and how I got here. So I\u2019ve been in public relations for over 20 years. I started in special events. I\u2019ve done writing, I\u2019ve done fundraising, and you name it in PR. I have done a little bit of everything, but I never planned to be an entrepreneur.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">That was just never, in my wildest dreams, something that I thought that I wanted to do. but, you know, life happens and things change. About eight years ago, my husband died in a car accident, two weeks after my 35th birthday. I was in an a really great place in my life. I had two children, they were three and four. I had a job that I loved. I had a husband that was wonderful and he died in a single car accident very suddenly and my world shattered. I was on one path and I thought I knew where my life was going and I had had it all planned out and suddenly it was no longer an option. You know, Sheryl Sandberg says in her new book, Option B, Option A is no longer an option, so let\u2019s kick the shit out of Option B.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">And I kind of took that to heart. I had a hard time. I struggled for a couple of years after Scott died and I kind of lost my way. Thankfully, I had an amazing support system and I had a job that I could be successful at, but I kind of realized that something needed to change. My kids needed more of me. I needed more flexibility in my schedule. I needed to be able to give my kids what they needed. I still needed to be able to grow as a PR professional because I love communications. And so I started looking for a job that could give me some more flexibility and I couldn\u2019t figure out what that was. Then I met with a recruiter one day and it kind of changed my world.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">He took one look at my resume and goes, you know, you\u2019re never going to be happy unless you start your own business, right? And I just looked at him like he was crazy. And about two weeks later I was like, yeah, I\u2019m gonna start my own business. I think he was right. Every time I see him, I still blame him for me being an entrepreneur now. And he laughs, but it was the best thing I ever did. You know, it is crazy. It is hard. It is awesome. I have met amazing people. I am able to use my crazy skill set that I\u2019ve learned over my career to help other business owners grow their businesses. And that\u2019s what I love. I love communications. I love teaching people what I know. But I\u2019ve done so much in the nonprofit world that whatever I do, I need to feel like I\u2019m making a difference.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">And so that\u2019s really how I got to be where I am right now, which is telling you about what it is that I do. And so let\u2019s talk about The Five Keys. So communications is a process. You know, there\u2019s kind of a tried and true process that everyone goes through, but I just call them The Five Keys. They are assessment, goal setting, messaging, planning and evaluation. And these Five Keys, when you follow them, can create amazing campaigns, amazing things that will create a brand for you that will launch your business, grow your business, attract your ideal customers, help you create a business that you never dreamed that you could could achieve. And that\u2019s what I want to do. I want to use the things that I\u2019ve learned to help share with you so that you can build your businesses.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">And so in our next episode, I\u2019m going to start going into The Five Keys and what they are. I want to focus on assessment because I think this is really where most people screw up. They don\u2019t take enough time on the front end to figure out what is my company identity. They want to jump into all the fun stuff. Let\u2019s create a logo, let\u2019s go build a website. Well that\u2019s great and you have to have those things, but unless you know who you are and why you do what you do and what\u2019s important to you, you can\u2019t really build a good solid brand if you don\u2019t know who you are. The flip side of that is you also have to know your audience. Figuring out who are your ideal customers, who are people out there that are aligned. Things you want to be associated with, things that you\u2019re doing and figuring out where they get their information so you can create a solid communication plan that\u2019s going to attract them to you. It\u2019s not, let\u2019s go find them. It\u2019s let us help you figure out how they find you. And so in our next episode, we\u2019re going to talk a lot more about assessment and I look forward to sharing more with you about what I do.<\/span><\/p>\n<p><span style=\"color: #2e4a67;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #2e4a67;\">Thank you for listening to The Five Keys: Unlocking the Power of Your Brand.<\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is the first episode with Elizabeth King. Elizabeth gives you you a glimpse into her story and the five keys to unlocking the power of your brand. Transcript: Welcome to The Five Keys, Unlocking the Power of Your Brand. This podcast is designed to give you the tools that you need to create a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11368"}],"collection":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/comments?post=11368"}],"version-history":[{"count":1,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11368\/revisions"}],"predecessor-version":[{"id":12085,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11368\/revisions\/12085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media\/11594"}],"wp:attachment":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media?parent=11368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/categories?post=11368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/tags?post=11368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}