{"id":11373,"date":"2021-11-15T09:00:00","date_gmt":"2021-11-15T09:00:00","guid":{"rendered":"https:\/\/kingprmarketing.com\/?p=11373"},"modified":"2022-02-01T19:34:44","modified_gmt":"2022-02-02T01:34:44","slug":"episode-2-key-1-assessment-part-1","status":"publish","type":"post","link":"https:\/\/kingprmarketing.com\/podcast\/episode-2-key-1-assessment-part-1\/","title":{"rendered":"Episode 2 \u2013 Key 1: Assessment (Part 1)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11373\" class=\"elementor elementor-11373\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e2d26b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2d26b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-281e604f\" data-id=\"281e604f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65e0c8 elementor-widget elementor-widget-text-editor\" data-id=\"b65e0c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In Assessment Part 1, Elizabeth King guides you through the first key to building your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e36f5 elementor-widget elementor-widget-html\" data-id=\"44e36f5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"buzzsprout-player-1536865\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/452722\/1536865-key-1-assessment-part-1.js?container_id=buzzsprout-player-1536865&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24924c17 elementor-widget elementor-widget-text-editor\" data-id=\"24924c17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong style=\"color: inherit; font-family: var( --e-global-typography-a244484-font-family ), Sans-serif; font-size: var( --e-global-typography-a244484-font-size ); letter-spacing: var( --e-global-typography-a244484-letter-spacing ); background-color: var( --e-global-color-f84b1de );\">Transcript:<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Welcome to The Five Keys: Unlocking The Power Of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m Elizabeth King and I\u2019m going to be your guide on this journey.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Hi, I\u2019m Elizabeth King and welcome back to our second podcast. Today we are talking about assessment. Now assessment is really important because most entrepreneurs fear one big thing when they are creating a brand and that is creating a brand that nobody knows about. We all fear this. We don\u2019t want to spend all of this time, effort, money into creating your company and building this brand and launching it and crickets. That\u2019s the worst. And it\u2019s something we all struggle with. So don\u2019t think that you are alone in this because it happens to all of us, but one of the most common questions I get is how do customers find me? Well, that\u2019s not really the right question. The right question is how do you create a brand that attracts people that are just like you? How do you find your ideal customers and how do you help them find you?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>And so branding, when you\u2019re creating your brand, it\u2019s so much more than just a logo. And this is where the assessment part comes in. Because assessment, before you even get to all the fun stuff, before you\u2019re even talking about logos and websites and really cool stuff, you\u2019ve got to figure out your company identity. So who are you? Why do you do what you do? You know people are attracted to your why. they don\u2019t care what you do, but why you do it. Even if you\u2019re doing the same thing as 10 competitors, why you do it is going to be different. And so that\u2019s a key component of understanding your company identity, your values, what\u2019s important to you and your unique selling points. Because again, you\u2019re going to have competitors, but there\u2019s things that make you unique and different from those competitors. And so when you\u2019re creating your company identity, you\u2019re understanding who you are as a company.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>And that is going to come through when you\u2019re talking about websites and logos and taglines and marketing materials. But you\u2019ve got to understand who you are. And so that\u2019s, that\u2019s a big part of the assessment. The second part of assessment is understanding your target audience because they\u2019re going to be different too because what you want your ideal customers, these are the people that are already attracted to your story. They\u2019re attracted to who you are and what you believe in. People spend so much more money on brands that they\u2019re loyal to. And so in creating a strong brand, you\u2019re finding those people that are going to be loyal to your brand. They\u2019ll, they\u2019ll even pay more because they want to be associated with you because of what you believe in. And so that\u2019s understanding who those people are. You know, start talking about demographics, and behaviors, and what they do, and where they are from. Understanding who they are, where they are, where they get their information so that you\u2019re not wasting money throwing spaghetti at a wall.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>That\u2019s the worst. So many people just jump right into, let\u2019s do a communication tactic and we\u2019ll just throw stuff at the wall. Well, you know that\u2019s just a waste of money because you\u2019re throwing tactics that people who probably don\u2019t care. When you understand your ideal customers, you\u2019re spending money where they are. You\u2019re attracting them in the places where you\u2019re going to find them. And so it just makes your communication strategy, your marketing efforts, so much more effective because one, you\u2019re telling the story about who you are and you\u2019re getting them excited about becoming part of something that they believe in. They are believing in your brand and then you\u2019re being smart about your communication efforts because you\u2019re only marketing where they are. And so that is why assessment, before you get into logos, before you get into websites, before you get all of this, understanding those two key components are huge for building your brand. And so that\u2019s really what I wanted to share with you today is just thinking about how do you assess your business and really understand who you are so that you can create an effective communication strategy later on.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Today, we\u2019ve talked a lot about the why behind assessment and why it\u2019s so important for you to do it. Next episode, we are going to be talking and giving you the actual tools that you need to do an assessment yourself. Thank you for listening to The Five Keys: Unlocking The Power Of Your Brand.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In Assessment Part 1, Elizabeth King guides you through the first key to building your brand. Transcript: Welcome to The Five Keys: Unlocking The Power Of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m Elizabeth King and I\u2019m going to be [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11373"}],"collection":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/comments?post=11373"}],"version-history":[{"count":1,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11373\/revisions"}],"predecessor-version":[{"id":12086,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11373\/revisions\/12086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media\/11600"}],"wp:attachment":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media?parent=11373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/categories?post=11373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/tags?post=11373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}