{"id":11504,"date":"2021-11-12T19:49:21","date_gmt":"2021-11-12T19:49:21","guid":{"rendered":"https:\/\/kingprmarketing.com\/?p=11504"},"modified":"2022-02-01T19:34:54","modified_gmt":"2022-02-02T01:34:54","slug":"episode-5-key-3-messaging","status":"publish","type":"post","link":"https:\/\/kingprmarketing.com\/podcast\/episode-5-key-3-messaging\/","title":{"rendered":"Episode 5 \u2013 Key 3: Messaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11504\" class=\"elementor elementor-11504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f2cc720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2cc720\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7527704\" data-id=\"7527704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8824684 elementor-widget elementor-widget-text-editor\" data-id=\"8824684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In this episode on Key 3, Elizabeth King shines light on the importance of messaging to create a consistent brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9fddd elementor-widget elementor-widget-html\" data-id=\"ce9fddd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"buzzsprout-player-1537438\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/452722\/1537438-key-3-messaging.js?container_id=buzzsprout-player-1537438&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc7b539 elementor-widget elementor-widget-text-editor\" data-id=\"2dc7b539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>\u00a0<strong style=\"color: inherit; font-family: var( --e-global-typography-a244484-font-family ), Sans-serif; font-size: var( --e-global-typography-a244484-font-size ); letter-spacing: var( --e-global-typography-a244484-letter-spacing ); background-color: var( --e-global-color-f84b1de );\">Transcript:<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Welcome to The Five Keys: Unlocking The Power Of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m Elizabeth King and I\u2019m going to be your guide on this journey.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Hey, welcome back to The Five Keys. I\u2019m Elizabeth King and today I really want to talk to you about key messaging. So key messages is key three in The Five Key process. Now, earlier in our podcast in Key 1 we talked about assessment and so we talked about your why, why do you do what you do. We talked about your core values, we established your unique selling points. We talked about what goes into your company\u2019s identity and your brand and who you are. Key 3 ,with messaging, we\u2019re going into how you pull all that information together. So you\u2019ve got all this information, but how do you really package it in a way that you can use for your brand? So why are the key messages so important? Well, have you ever gone to a company\u2019s website and it says one thing and it looks one way and then you\u2019re on Facebook and you go to their social media stuff and it looks totally different and it sounds different?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>And what they\u2019re telling you is different? Or maybe you hear them on the radio and even that sounds different than what you\u2019re seeing. That\u2019s the idea of bad key messaging. That\u2019s when your brand is just a mess. We don\u2019t want your brand to be a mess. So think about some of my favorite brands, especially when it comes to storytelling and how they package it. Like Nike. Nike is probably a master at this. So is Southwest Airlines. Think about it, no matter where you go, from their packaging to their website to their TV ads, it all has the same message. You know, it looks and feels a little different, but you always get the same feeling from their stuff. Just do it. Same thing with Southwest. Southwest takes a really fun approach to life because they\u2019re so much more casual and they do that deliberately.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But their ads, their TV ads just make me laugh because they\u2019re so ridiculous. Because it\u2019s always that want to get away. It\u2019s always that embarrassing situation. But then you go to their website or you go to Facebook and you see their advertising and it still has that very casual feel. It may not be as funny as what you see on TV, but it still has that same brand throughout, the same key messages that they\u2019re trying to get to get across. So when it comes to your brand, I\u2019m really going to recommend that you try to take your company identity and hone it down to one to five key messages. Five messages is a lot. Three to four is kind of your sweet spot. And these are the things that explain who you are as a company and what you believe in.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You know, what values are important to you, what makes you unique, and most importantly, how can you make a difference in your customer\u2019s lives. Those are really the things that need to go into your key message. So whether someone goes to your website or hears you on the radio or goes to your social media, they\u2019re still getting those same messages reinforced over and over again. Your key messages really are the core of your brand and they\u2019re going to appear everywhere. So what are the next steps?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Once you\u2019ve got your key messages established, it makes your marketing so much easier. And that\u2019s when you can really get into the strategic planning. What are the right tactics for your business and how do you take these messages and where do they need to be? So that\u2019s what we\u2019re going to go next with our podcast. In the next episode we\u2019re going to get into Key 4, which is your strategic planning. And we\u2019re going to talk about how all of this comes together and you can really create a communication plan that\u2019s right for your brand. So until then, I hope that you have a great week and I look forward to talking to you soon.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Thank you for listening to The Five Keys: Unlocking The Power Of Your Brand.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this episode on Key 3, Elizabeth King shines light on the importance of messaging to create a consistent brand. \u00a0Transcript: Welcome to The Five Keys: Unlocking The Power Of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m Elizabeth King and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11504"}],"collection":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/comments?post=11504"}],"version-history":[{"count":1,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11504\/revisions"}],"predecessor-version":[{"id":12089,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11504\/revisions\/12089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media\/11597"}],"wp:attachment":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media?parent=11504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/categories?post=11504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/tags?post=11504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}