{"id":11506,"date":"2021-11-10T19:51:33","date_gmt":"2021-11-10T19:51:33","guid":{"rendered":"https:\/\/kingprmarketing.com\/?p=11506"},"modified":"2022-02-01T19:35:03","modified_gmt":"2022-02-02T01:35:03","slug":"episode-7-key-5-evaluation","status":"publish","type":"post","link":"https:\/\/kingprmarketing.com\/podcast\/episode-7-key-5-evaluation\/","title":{"rendered":"Episode 7 \u2013 Key 5: Evaluation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11506\" class=\"elementor elementor-11506\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1c7a94e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c7a94e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3695fd49\" data-id=\"3695fd49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f46797 elementor-widget elementor-widget-text-editor\" data-id=\"2f46797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In conclusion of Season 1, Elizabeth King shares the last key, evaluation, the final step to unlocking the power of your brand.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f3303 elementor-widget elementor-widget-html\" data-id=\"f2f3303\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"buzzsprout-player-1537501\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/452722\/1537501-key-5-evaluation.js?container_id=buzzsprout-player-1537501&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5347b31c elementor-widget elementor-widget-text-editor\" data-id=\"5347b31c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong style=\"color: inherit; font-family: var( --e-global-typography-a244484-font-family ), Sans-serif; font-size: var( --e-global-typography-a244484-font-size ); letter-spacing: var( --e-global-typography-a244484-letter-spacing ); background-color: var( --e-global-color-f84b1de );\">Transcript:<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Welcome to The Five Keys: Unlocking The Power Of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m Elizabeth King and I\u2019m going to be your guide on this journey.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Hi and welcome back to The Five Keys: Unlocking The Power Of Your Brand. I\u2019m Elizabeth King. And today we\u2019re going to talk about the fifth and final key in The Five Key process, which is evaluation. So why did I give this little guy his own key? Because it\u2019s probably the most overlooked but the most critical part of a communication and a brand strategy. Because you really have to evaluate, what\u2019s working and what doesn\u2019t. I know what you think \u2013 you\u2019ve put in all of this hard work and you\u2019ve, you\u2019ve gone through all the keys and you\u2019ve done the assessment, you have your company identity, you know your goals, you\u2019ve put all of this information together and you\u2019re going to launch the strategy and it\u2019s going to be awesome. Not so fast. You\u2019re going to launch this and you are going to have some things that work great and you are going to have some things that fail.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>I\u2019m sorry. It\u2019s just the truth. I wish communication was an exact science, but it\u2019s just not. It\u2019s always requiring tweaks and sometimes it requires major overhauls because you\u2019re going to find things that work for you or that, that do great, that don\u2019t work for other people. You\u2019re going to find things that work for your competitors that don\u2019t work for you at all. It\u2019s simply a matter of figuring out what is the right communication strategy that attracts your ideal customers. And so it\u2019s going to be some trial and error. It\u2019s going to be some wins. It\u2019s going to be some losses. It\u2019s going to be a lot of learning. But ultimately if you keep honing in and looking at the metrics, you\u2019ll know what social media posts track the most attention, what offers drive traffic to your business. You\u2019ll know what is really getting people excited and getting that communication going between you and your ideal customers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Figuring out what works and what doesn\u2019t. So that\u2019s why I think it is so important to have strong evaluations. A lot of times it really is simple little tweaks. A lot of times with social media ads, you may think this is your target audience for this and you\u2019re going to do an ad specifically to these people only to find out that you need dive in a little deeper and just tweak it. Figuring out exactly who your ideal customers are because they may not be who you think they are. And that\u2019s probably the most common thing that I run into with communication strategy is who you think your ideal customer is initially isn\u2019t exactly who your ideal customer is in the end. Sometimes you may have big fails. Especially when launching online products, that\u2019s the one that, I\u2019m just going to tell you now that\u2019s hard.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>I\u2019ve tried it myself and I thought this is going to be the one, this is the ticket. I\u2019ve launched it only to hear crickets. And so don\u2019t be afraid to go back to the drawing board and say, okay, that didn\u2019t work. Well, at least I figured it out fast enough that we can go back and figure it out and try again. And sure enough, some small tweaks. We figured it out and then it was working great. So I don\u2019t want you to get too frustrated and just say, oh, this never works. Just be flexible and make sure that you\u2019re constantly evaluating, constantly making small tweaks to make it better. That takes you through the entire Five Key process. I hope that this has given you some information in breaking down how you put together a communication strategy for your business, from assessment and figuring out who you are as a company and your identity and your ideal customers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Making sure that you\u2019ve got your goals in place, you know your big annual goals, and then your quarterly goals so you can really create strategic plans that really help you achieve those goals. And then that you constantly evaluate at the end, oh, actually I shouldn\u2019t say evaluate at the end. You should evaluate as you\u2019re going along. So you\u2019re making those tweaks and you\u2019re not wasting money on things that aren\u2019t effective. But really that\u2019s what this was designed to do.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Now that\u2019s the next series that I\u2019m going to go into. I\u2019m going to bring in some people from the business world, people that I know, friends of mine in the industry that can give you a little bit more detail about how this all play out. And people who\u2019ve used these different tactics to really create strong brands for their companies. So I\u2019m really excited to bring them in and talk with you and get a little different perspective, not just what I\u2019ve learned through my career, but what they\u2019ve learned and what they\u2019ve seen so that you can get a real idea of how The Five Keys can help your business grow.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So I hope that this has been helpful to you and I look forward to talking to you soon.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Thank you for listening to The Five Keys: Unlocking The Power Of Your Brand.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In conclusion of Season 1, Elizabeth King shares the last key, evaluation, the final step to unlocking the power of your brand. &nbsp; Transcript: Welcome to The Five Keys: Unlocking The Power Of Your Brand. This podcast is designed to give you the tools that you need to create a successful and dynamic brand. I\u2019m [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11506"}],"collection":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/comments?post=11506"}],"version-history":[{"count":1,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11506\/revisions"}],"predecessor-version":[{"id":12091,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11506\/revisions\/12091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media\/11595"}],"wp:attachment":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media?parent=11506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/categories?post=11506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/tags?post=11506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}