{"id":11515,"date":"2021-11-16T20:16:03","date_gmt":"2021-11-16T20:16:03","guid":{"rendered":"https:\/\/kingprmarketing.com\/?p=11515"},"modified":"2022-02-01T19:33:21","modified_gmt":"2022-02-02T01:33:21","slug":"building-your-brand-through-holiday-giving","status":"publish","type":"post","link":"https:\/\/kingprmarketing.com\/articles\/building-your-brand-through-holiday-giving\/","title":{"rendered":"Building Your Brand Through Holiday Giving"},"content":{"rendered":"\r\n<p>You might not realize it, but a worldwide pandemic is the perfect reason for your company to invest in a Holiday Giving community relations campaign.<\/p>\r\n\r\n\r\n\r\n<p>Why? Because your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an active role in addressing societal issues.<\/p>\r\n\r\n\r\n\r\n<p>According to a recent Cone\/Porter Novelli Purpose Study, 78% of Americans believe companies must do more than just make money; they must positively impact society as well.<\/p>\r\n\r\n\r\n\r\n<p>A Holiday Giving community relations campaign provides an opportunity to build your brand by demonstrating your commitment to improving the community and positively impact your bottom line at the same time.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/1-300x251.png\" srcset=\"https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/1-300x251.png 300w, https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/1-768x644.png 768w, https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/1.png 940w\" alt=\"\" width=\"300\" height=\"251\" \/><\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Giving To Building Your Brand<\/h3>\r\n\r\n\r\n\r\n<p>Giving back to the community \u2013 especially during the holidays \u2013 is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand.<\/p>\r\n\r\n\r\n\r\n<p>As my former boss once said, \u201cNo company can afford to be anonymously altruistic.\u201d To maximize your community giving, it\u2019s vitally important to connect your actions to your brand.<\/p>\r\n\r\n\r\n\r\n<p>Branding is all about storytelling. A Holiday Giving campaign gives your company a great story to tell and creates relationships with customers who share your values and beliefs.<\/p>\r\n\r\n\r\n\r\n<p><strong>How does branding grow your business? Look at the numbers:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>86% of consumers say they\u2019re likely to purchase from purpose-driven companies. Source: 2019 Porter Novelli\/Cone Purpose Biometrics Study<\/li>\r\n<li>64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues. Source: Edelman\u2019s 2018 Earned Brand Study<\/li>\r\n<li>72% of Americans say they feel it is more important than ever that the companies they buy from reflect their values. Source: 2019 Porter Novelli\/Cone Purpose Biometrics Study<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/2-300x251.png\" srcset=\"https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/2-300x251.png 300w, https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/2-768x644.png 768w, https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/2.png 940w\" alt=\"\" width=\"300\" height=\"251\" \/><\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Giving To Engage Employees<\/h3>\r\n\r\n\r\n\r\n<p>The pandemic has dramatically changed the way we work and do business, and it\u2019s taken a toll on employee engagement and wellness. A Holiday Giving campaign gives your company a way to strengthen relationships with your employees by providing an opportunity to make a difference in the community.<\/p>\r\n\r\n\r\n\r\n<p>Engaged employees are more productive, have higher job satisfaction and are less likely to churn. All of which have a huge impact on your company\u2019s bottom line.<\/p>\r\n\r\n\r\n\r\n<p><strong>Why is employee engagement important?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>89% of executives surveyed said a strong sense of collective purpose drives employee satisfaction. Source: Harvard Business Review\u2019s The Business Case For Purpose<\/li>\r\n<li>74% of employees say their job is more fulfilling when given the opportunity to make a positive impact at work. Source: Research from Cone Communications<\/li>\r\n<li>Turnover dropped by 57% in employee groups most deeply connected to their companies\u2019 giving and volunteering efforts. Source: 2018 Benevity Engagement Study<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/4-300x251.png\" srcset=\"https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/4-300x251.png 300w, https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/4-768x644.png 768w, https:\/\/secureservercdn.net\/198.71.233.35\/cce.470.myftpupload.com\/wp-content\/uploads\/2020\/10\/4.png 940w\" alt=\"\" width=\"300\" height=\"251\" \/><\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What Does Holiday Giving Look Like?<\/h3>\r\n\r\n\r\n\r\n<p>A Holiday Giving campaign looks different for every business. Some companies engage their customers in the giving process, while others rally employees in volunteer or fundraising activities.<\/p>\r\n\r\n\r\n\r\n<p>No matter what activity you choose, what\u2019s important is that the Holiday Giving campaign reflects who you are as a company and the values you hold important.<\/p>\r\n\r\n\r\n\r\n<p>To get started building a Holiday Giving campaign for your company, follow these steps:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Step 1: Establish A Giving Focus<\/strong>\r\n<ul>\r\n<li>Determine which cause(s) to support through the Holiday Giving campaign and why you are supporting that cause.<\/li>\r\n<li>Define how you will support that cause \u2013 fundraising, volunteerism, customer engagement, etc.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Step 2: Create Holiday Giving Strategy<\/strong>\r\n<ul>\r\n<li>Create an action plan<\/li>\r\n<li>Implement the campaign<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Step 3: Integrate with Brand Management<\/strong>\r\n<ul>\r\n<li>Create a communication plan to tell the story \u2013 both internally &amp; externally<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Step 4: Plan Your Next Community Giving Activity<\/strong>\r\n<ul>\r\n<li>Don\u2019t wait for next year! Integrate community relations all year long to build your brand and engage your customers.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Want Some Help?<\/h3>\r\n\r\n\r\n\r\n<p>With more than 20 years of experience in community relations, branding, and communications, King PR and Marketing has the tools and knowledge to create a custom community relations strategy to meet your company\u2019s needs. To learn more, visit www.KingPrMarketing.com or call (918) 731-3339.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>You might not realize it, but a worldwide pandemic is the perfect reason for your company to invest in a Holiday Giving community relations campaign. Why? Because your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an active role in addressing societal issues. According [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9,8],"tags":[26],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11515"}],"collection":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/comments?post=11515"}],"version-history":[{"count":2,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11515\/revisions"}],"predecessor-version":[{"id":12082,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/posts\/11515\/revisions\/12082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media\/11516"}],"wp:attachment":[{"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/media?parent=11515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/categories?post=11515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingprmarketing.com\/wp-json\/wp\/v2\/tags?post=11515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}