I HATE bad television advertising!<\/p>\n
You know what I\u2019m talking about \u2026 the ads that make you cringe or change the channel.\u00a0 The ads that feature some washed-up local celebrity or drone on about how\u00a0their company can save you more money than the competition \u2013 but don\u2019t tell you why their product or service is better.<\/p>\n
Grr\u2026 those ads are annoying and a waste of my time.<\/p>\n
On the flip side, I love a good Southwest Airlines or Nike ad. Those companies have storytelling down to an art!<\/p>\n
They make you feel something when you\u2019re watching \u2013 inspiration, motivation or laughter. Who hasn\u2019t had an embarrassing moment and wanted to \u201cget away\u201d as Southwest Airlines encourages you to do?<\/p>\n
Good storytelling is about connecting with your audience. Helping them know\u00a0WHO<\/strong>you are as a company rather than\u00a0WHAT<\/strong>\u00a0you do.<\/p>\n In today\u2019s society, people crave to feel a connection with the companies where they work and do business. In fact, according to\u00a0a recent article by HelpLama<\/a>,<\/p>\n Storytelling makes people feel good about their decision to buy your products or work for your company.<\/p>\n Too often, as seen in those horrible television ads that I despise, companies are trying to get you to buy their products without sharing anything about who they are or what they believe.<\/p>\n That\u2019s because they don\u2019t know their own story.<\/p>\n Your passion for what you do \u2013 combined with your company\u2019s unique selling points \u2013 tells a powerful story that connects your business with ideal customers and attracts loyal employees.<\/p>\n The challenge for most businesses when it comes to communication is creating a clear vision of the company and building a strategy that showcases what makes the business unique.<\/p>\n That\u2019s because communication and marketing are difficult for even the most savvy business owners.<\/p>\n I want to help you tell your story!<\/p>\n\n
83% of consumers feel more loyal to brands that share their values and beliefs.<\/h4>\n<\/blockquote>\n
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\u201cBefore you can tell a great story about your business, you have to know your story.\u201d\u00a0 \u2013 Elizabeth King<\/h4>\n<\/blockquote>\n
Your story is powerful!<\/h4>\n